Industry News

Rice Industry and Holt step it up on No on Proposition 15

tractor at sunset

Farmers know that Proposition 15 is bad for agriculture. Land may be exempted from the initiative that will roll back the 1978 Proposition 13 property tax restrictions, but improvements are not. This includes shops, dryers, orchards and vineyards along with irrigation and other improvements. While that may mean something to Ag, urban voters are more focused on energy. 

The California Rice Industry Association has joined other organizations including California Dairies Inc. and California Citrus Mutual to make the case to our urban neighbors. The Alliance of California’s Farmers and Ranchers is committed to $1 million to defeat Proposition 15. 

Holt of California has joined this effort with a significant contribution to the No on Prop 15 campaign. Thanks Holt and CEO Ken Monroe, for supporting Agriculture!

The following Ads, launched this week, focused on radio and digital audiences. It makes the case that energy costs will go up as a result of Proposition 15. The Alliance is coordinating with the Business Roundtable to make sure this $11B tax increase is defeated in November.

Radio Ad:

Digital:
TV Commercial
Banner ads

 Website:
www.prop15TaxesSolar.com

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