Industry News

Sharing Butte Creek now available for viewing

Sharing Butte Creek now available for viewing

After nearly two years in production, we are excited to announce that today marks the debut of Sharing Butte Creek, a short film on this major environmental success story. Emmy Award winning producer, photographer and editor Kit Tyler interviewed rice growers, water officials, conservationists and others as part of this project.

“Sharing Butte Creek” is the latest in a steady flow of content for our Sacramento Valley Water Campaign, jointly funded by the California Rice Commission and Northern California Water Association, and carried out by the CRC. We plan widespread promotion of this video through social media and earned media, including a custom designed thumb drive included in every Rice Box for our Legislative Day next month. 

Here’s a link to more information and to watch the video. 

For more information or questions, please contact CRC Communications Manager Jim Morris at jim.morris@calrice.org or (916) 205-5395.

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USDA Undersecretary Bonnie gets Firsthand Look at Drought Impacts Across Sac Valley’s Rice Country

USDA Undersecretary Bonnie gets Firsthand Look at Drought Impacts Across Sac Valley’s Rice Country

United States Department of Agriculture (USDA) Undersecretary Robert Bonnie, along with California Department of Food and Agriculture (CDFA) Secretary Karen Ross, Jeff Yasui with USDA/RMA and Carlos Suarez with the National Resources Conservation Service (NRCS) spent the day on a tour of the Sacramento Valley co-hosted by the CRC and NCWA. They heard from biologists and conservationists on environmental impacts due to drought as well as met with local businesses that are key in California’s rice production process.

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