Industry News

Sharing Butte Creek now available for viewing

Sharing Butte Creek now available for viewing

After nearly two years in production, we are excited to announce that today marks the debut of Sharing Butte Creek, a short film on this major environmental success story. Emmy Award winning producer, photographer and editor Kit Tyler interviewed rice growers, water officials, conservationists and others as part of this project.

“Sharing Butte Creek” is the latest in a steady flow of content for our Sacramento Valley Water Campaign, jointly funded by the California Rice Commission and Northern California Water Association, and carried out by the CRC. We plan widespread promotion of this video through social media and earned media, including a custom designed thumb drive included in every Rice Box for our Legislative Day next month. 

Here’s a link to more information and to watch the video. 

For more information or questions, please contact CRC Communications Manager Jim Morris at or (916) 205-5395.

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tractor at sunset

Governor’s Announcement on Zero Emission Tractors by 2045

Yesterday’s announcement from the Governor eliminating the sale of internal combustion engines for passenger vehicles in 2035, also had a provision not widely reported that impacts heavy duty and off road vehicles by 2045. These are the classifications for all farm equipment. In short, the announcement yesterday directed regulatory agencies, including ARB, to develop regulations to prohibit the sale of non-zero emission passenger vehicles after 2035. It also directed that all heavy duty and off road fleets be transitioned to zero emission by 2045.