Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at or 916-205-5395.

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Registration Open for UC ANR California Rice Virtual Field Day

Mark your calendar for the California Rice Virtual Field Day, which will be held on August 26, from 1 pm to 3 pm.

Here’s a link to register.  The registration fee is $20. 

The UC Cooperative Extension and California Rice Research Station will provide the latest information on variety development, disease and arthropod management, weed control, weedy rice, and fertility.

The full agenda is available here. 

Here are contacts for more information: 

Logistics and Registration: Rachel Palmer, ANR Program Support Unit, 530-750-1361.

Course Content: Whitney Brim-DeForest, UC ANR County Director, Sutter and Yuba Counties and CE Rice and Wild Rice Advisor.

LAST Chance to Vote!

LAST Chance to Vote!

Growers have until August 3 to vote on the CRC Major Amendment to increase the assessment cap. The increase is proposed in order to cover projected increases in costs for the Rice Waste Discharge Requirement (WDR) over the next nine years.