Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at jim.morris@calrice.org or 916-205-5395.

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CHP Rice Equipment Transport Issues

CHP Rice Equipment Transport Issues

Several weeks ago, contract haulers of farm equipment in the Sacramento Valley reported enforcement actions when moving combines. At issue was the interpretation of the vehicle code that allows farmers to haul their own equipment without a permit but not contract haulers. Shortly thereafter, the movement of stompers was impacted due to their oversized width. CHP indicated that a CHP escort was needed to move the equipment. Booking an escort is about two weeks out and comes at a cost of $1,500.

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