Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at or 916-205-5395.

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Upcoming meetings include focus on Weed Management in Rice

Upcoming meetings include focus on Weed Management in Rice

University of California Cooperative Extension Sutter-Yuba-Colusa is holding grower meetings this month to provide research updates on some of the major crops in the Sacramento Valley. The classes are relevant to growers throughout California and are primarily focused on pest management and pesticide safety. Here’s a link to find out more on the meetings, which will provide the option of attending via Zoom or in person.