Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at jim.morris@calrice.org or 916-205-5395.

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USDA Undersecretary Bonnie gets Firsthand Look at Drought Impacts Across Sac Valley’s Rice Country

USDA Undersecretary Bonnie gets Firsthand Look at Drought Impacts Across Sac Valley’s Rice Country

United States Department of Agriculture (USDA) Undersecretary Robert Bonnie, along with California Department of Food and Agriculture (CDFA) Secretary Karen Ross, Jeff Yasui with USDA/RMA and Carlos Suarez with the National Resources Conservation Service (NRCS) spent the day on a tour of the Sacramento Valley co-hosted by the CRC and NCWA. They heard from biologists and conservationists on environmental impacts due to drought as well as met with local businesses that are key in California’s rice production process.

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