Industry News

Huge turnout for today’s Farm to Fork Festival

Huge turnout for today’s Farm to Fork Festival

Tens of thousands of people are in downtown Sacramento for today’s annual Farm to Fork Festival, and a steady stream continues to visit the California Rice Booth. The festival continues until 6:30 p.m. on Capitol Mall.

The entire CRC staff is operating the booth, which includes live rice plants, new drone footage, two new recipe cards and a host of materials to educate the public about why California Rice is important to our state’s economy, environment and cuisine. We handed out 2,000 eco-friendly bags with information about water efficiency and environmental benefits of rice.

In addition, ABC 10’s Mark S. Allen emceed our well-attended chef demonstration at noon, in which Craig Takehara of Binchoyaki Restaurant made two dishes – a dessert and appetizer – starring California Rice.

This festival includes a lot of interaction with the public, providing opportunities for them to learn about the many ways rice positively impacts our region.

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