Industry News

Coordinating drought messages and commitment pay off in telling our story

Coordinating drought messages and commitment pay off in telling our story

Coordinating with NCWA, we hosted our second media briefing today at Farm Air Flying Service in Natomas, updating media on drought impacts, water issues and environmental programs.

Once again there was excellent media participation, including KCRA 3 Reports, Channel 10, Fox 40, Capitol Television News Service, Capital Public Radio, Ag Alert, Western Farm Press and the Marysville Appeal-Democrat.

During the briefing, CRC President & CEO Tim Johnson and several rice growers provided comments on the reduced plantings and drought impacts on farms, communities and wildlife. NCWA President David Guy provided commentary on ongoing water issues. Chico State Professor Eric Houk provided analysis of significant economic impacts from unplanted fields. State Conservationist Carlos Suarez with the NRCS and Ducks Unlimited’s Western Regional Director Mark Biddlecomb spoke about and were interviewed on conservation issues. Finally, Reclamation District 108 General Manager Lewis Bair highlighted one of the many environmental programs being undertaken by our farmers and water districts to protect salmon in this drought.

The briefing is part of an ongoing effort to get our voice heard in a year of tremendous challenge filled with media scrutiny over agricultural water use.

KCRA’s Edie Lambert talks rice with Ambassador Froman

Imagine a KCRA reporter going to the White House and asking about the inclusion of rice in the Trans Pacific Partnership. As a result of our long-term relationship with Edie and following up on her weekend Facebook request for information, she carried our message to the Administration. Here is a link to the story.

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